講 題:
A Vision about Design and its Impact in Latin American Region
演講者:
Carlos Hinrichsen
(Director, Instituto Professional DUOC de la Universidad Catolica)

內容摘要:
針對A Global Vision using Indicators/South American Landscape and
Business Opportunities/Local Experiences等主題做探討。

WEF(World Economic Forum http://www.weforum.org/ )以多面相探討整體經濟,
包括…

*Technological Sophistication
*Firm-Level Innovation
*Firm-Level Technology Absorption
*Company Spending on Research and Development
*University-Industry Research collaboration
*Government Procurement of Advanced Technology Products
*Intellectual Property Protection
*Nature of Product and Process Collaboration
*Value Chain Presence
*Extent of Branding

其中台灣幾乎都不輸美國及北歐(Taiwan has an unusually high rank in the area
of technology (2) – second only to the Unites States – whereas Singapore
has the number 1 rank in terms of the quality of its macroeconomic envi-
ronment, a position it has held for several years in a row in a commanding
fashion. - form WEF Nordic Countries Lead the Way in the World Economic
Forum’s 2004 Competitiveness Rankings),而南半球則趨於弱勢。

設計分析面相包括…
*品牌策略(Extended of Branding)
*創新能力(Capacity of Innovation)
*產品獨特(Uniqueness of Product Design)
*行銷(Production Presses Sophistication)
*Extent of Marketing
*消費者屬性(Degree of Customer Orientation)

就南美的設計上,阿根廷推廣設計活動是較成熟的。巴西的設計是從1951年開始的,而
智利因為他們的地形特殊(狹長形國家),氣候由寒帶到熱帶,有相當豐富的景觀,且外來
人口眾多,因此孕育了相當多元的設計。目前智利的正努力推廣設計,並將設計導入酒廠
及商標設計上,希望能吸引觀光人潮。



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